For many parents, February 14 is "just another night"
Valentine’s Day is right around the corner and we surveyed parents to find out what they have planned. We were surprised to learn that many parents are struggling to get “couple time” on this romantic (or not!) occasion. In fact, when asked what occasion is celebrated with an “adult only” date, Valentine’s Day came in a distant third behind anniversaries and birthdays. Nearly half of parents surveyed characterized Valentine’s Day as “just another day/night” and a mere 4% called it “the most romantic night of the year.”
The planning and logistics create a barrier for some parents. Dinner with spouse/partner was by far the most popular way respondents celebrate Valentine’s Day and yet “dinner at home” was more common than “dinner at a restaurant.” For those couples that do make it out, half use babysitters that are typically scheduled 1-3 weeks in advance. More than a third of parents said they include the kids in the celebration while 15% felt the holiday is a “burden – one more thing you have to arrange.”
All hope is not lost for the annual Valentine’s Day tradition. Nearly a quarter of SitterScout parents thought it is a “well-deserved night out” and are “happy to have a night without the kids.” Perhaps most tellingly, more than 20% “wish we could do this more often.”
Stop wishing and start Scouting! Use SitterScout now and book those babysitters.
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